BIOGRAPHY


Eric Rucinski is a seasoned executive and a strategy, corporate development, and finance expert.  He is a versatile, disciplined thinker who provides fresh perspective, new ideas, and objective, fact-based analysis that helps turn goals into successful outcomes.

Mr. Rucinski is Founder and Principal of Advanta Consulting, an independent consulting firm focused on strategy, corporate development, growth initiatives, M&A, financial modeling / valuation, investment decisions, capital structure, and special projects.  He is a trusted senior adviser to top executives at public and private companies and high-net-worth individuals and families.

Mr. Rucinski has broad and deep experience across a spectrum of industries, including:  commercial banking, investment banking, industrial, chemical, consumer packaged goods, healthcare, food, retail, apparel and fashion, personal care products, lawn and garden, and quick-service restaurants.

Mr. Rucinski’s distinguished track record of high-impact roles in strategy, corporate development, M&A, and finance includes some of the most notable companies / brands in both the financial sector (including Citicorp, Salomon Smith Barney, and Borden Capital) and the consumer market (including Limited Brands / Victoria’s Secret / Bath & Body Works, Scotts Miracle-Gro, and Wendy’s).  He has extensive experience across the U.S. and globally, including a variety of projects, transactions, and initiatives in Europe and South America.

Mr. Rucinski graduated #1 in his class at Boston College with a Bachelor of Science in Management with concentrations in economics and finance.